SEO for eCommerce CMS
The difference between choosing a good eCommerce platform in regards to SEO and choosing a bad one can become very expensive indeed, it is true to say that all websites can be optimised however how much you have to pay for your keywords to be at the top will depend on the platform of your choice.
Here are some of the elements you should look for when choosing your eCommerce platform.
SEO friendly URLs
Each page allows for Search Engine Friendly URL's you can check this by simply making sure that they read accurately and does not contain a string of code. In the best CMS you should be able to change these.
Meta Title Tags:
Every last internet page must have a distinctive Meta Title tag. Again you need to be in a position to manipulate them on each separate internet page. You should position your most significant key phrases within title tags.
Meta Description Tags:
Each and every webpage allows for an exclusive Meta description tag. Generally Google uses the Meta description tag for the txt snippet that it displays in the search engine results page or SERP it's also smart to include the top keyphrases in your meta description.
Meta Keywords Tags:
Each and every internet page enables unique Meta Key phrases. Now that Matt Cutts of Google has formally reported that Meta keywords are not any longer utilized by Google they could be considered redundant, however it's always better to feel safe than sorry with meta keywords, the ideas of people change and Google is not “quite” the only search engine on the globe.
The Content Management System or CMS.
A good quality CMS would permit the simple inclusion of site wide code to help the utilization of internet site analytics programs, a pivotal tool in your SEO process not to mention any conversion rate if it is an e Commerce internet site.
The CMS should automatically generate and bring up to date its site map and create an XML feed to be certain Google is actually informed at once of any internet site additions.
These Content management systems shall so far as possible use clean CSS web design in order to minimize the percentage of content material to HTML on every webpage. This helps it be a lot easier for any search engine spiders to determine the subject material within a page.
The CMS shall recommend and also assist the utilization of correct on page HTML tagging, that include
h1 especially with regard to titles. Again this actually helps the search engine robots correctly index an internet page.
Breadcrumbs
Your chosen CMS should allow for breadcrumbs these not only enhance the users experience in navigation but are also viewed favourably with Google.
Load speed
The speed in which your eCommerce site loads is also of importance Google has made it clear that they will favour websites that provide better user experience highlighting page load speed as one of the factors.
So many CMS techniques make thing tricky for their users. The last thing you want to do is spend cash on the web site only to find out that search engines can't decipher it.
